The Site

Made up of two parcels of land (Garon East, and Bakers Gate), our site is situated to the north of Royal Artillery Way, Bournes Green Chase and Poynters Lane.

The land is identified as an area for growth by Southend-on-Sea City Council – described as Sector D in the South East Essex Strategic Growth Locations Assessment. Sector D, covering both Southend-on-Sea and Rochford, has the ability to support infrastructure led development to address the Councils’ housing demand.

Southend’s changing housing needs

Southend Council has been unable to keep pace with nationally-set targets in recent years. The chart below shows housing delivery in Southend, measured against the housing requirement set by national planning policy after Southend’s Local Plan expired in 2021.

While this is a development that is directed at addressing Southend’s needs, we recognise the potential for cross-boundary impacts so we want to ensure Rochford’s own needs are considered and that any benefits are shared between both.

^△ Taken from Southend Council Authority Monitoring Reports
* ONS Annual Survey of Hours and Earnings (ASHE), 2025 provisional
** Taken from ONS Housing Affordability Statistics, 2024
^† Southend City Council Housing Register statistics (as at March 2024 when last published)
^‡ Southend City Council Corporate Performance Report Q1